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August 2016
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Programmed & Sponsored by net working | Design by Daniel Weber, David Walsh & Fabio Menet, School of design St.Gallen
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The «European Interactive Media Design Award for young talents» (IMD young talents AWARD) competition is open to individuals and groups under the age of 26 involved in the designing, developing, creating, supporting and promoting of interactive media design products. The organising committee of the «European Interactive Media Design Award for young talents» (IMD young talents AWARD) consists of the European Grafic and Medianindustry Network (EGIN) and the Swiss Intractive Media Design Association (SIMD). EGIN and SIMD are the governing bodies of the competition. Subscriptions are accepted from students and young professionals under the age of 26, who study at Vocational education and Training schools (VET), Professional Education and Training Schools (PET) or who are working in companies of interactive media design all over Europe.

We aim to increase the standards of excellence on interactive media products and welcome all who will join us in this effort. However, in order to achieve our goal and promote the highest standards of ethical behavior and professional conduct, certain types of products are not eligible to enter. Currently, we accept nominations for interactive Media Design products in all languages. If the comments in your interactive Media Design product are not in english, but important to understand the idea and the concept of your product, you have to deliver also a translation of the key parts of your project. The project description and the registrations has to be in english. A non-refundable 50 EURO entry fee is required per project entered. This entry fee is only used for administration purposes to realize this competition and guarantee the best judging possible and qualified feedback of the submitted projects.

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Timeline

Submission is possible from February 20th till August 31st 2016.
20 February: Application Open
31 August: Application Close
1 October: Announcing of the Shortlist
11 November: Award Ceremony

Applicants

Students of Vocational education and Training schools (VET) and Professional Education and Training Schools (PET) and young professionals under the age of 26.

Registration

The registration process is devided up into three steps:

  1. Please fill in the registration form and send it to the address mentioned on the form.
  2. Please put your interactive Media Design project as a digital showcase in a matching presentation in the way that it’s strength will be visual and recognizable and send us together with the registration form the Link to download the presentation (dropbox, wetransfer,...)
  3. If your Interactive Media Design Project is successfully downloaded by us, you will receive the invoice of the registration fee, which is 50 EURO. Your registration will only be valid, if the registration fee of 50 EURO has been paid.

Registration form

Competition rules

All persons entering the «European Interactive Media Design Award for young talents» competition must accept the following Competition Rules. We strongly suggest you to read them carefully before you enter. By submitting a nomination and paying the entry fee, you are stating that you have read and accepted these rules and conditions. Entry fees are nonrefundable.

Who is Eligible to Enter?
The competition is open to individuals and groups involved in designing, developing, creating, supporting and promoting interactive media products. Nominations are accepted from Students and young professionals under the age of 26 in Vocational education and Training schools (VET), Professional Education and Training Schools (PET) or who are working in companies of interactive media design all over Europe. Applicants must have the appropriate consent and authorization to nominate a interactive media product release. Applicants must be at least 16 years of age and not older than 26.

What Types of interactive media products are eligible?
The «European Interactive Media Design Award for young talents» competition is open to all interactive media design products that are not ineligible (see below). The interactive media design products must be transmitted digitally to a dropbox/wetransfer, ... folder.
By entering the competition, each entrant certifies that their entries do not violate any Competition Rules. The organising Committee reserves the right to disqualify a nomination or a winner discovered to be ineligible, with no refund of entry fees.

What Types of interactive media desgin products are ineligible?
Products containing unoriginal material (such as templates) or unwholesome content (such as pornography or hate-speech) are not eligible for the competition. If your product promotes any of the following content it will be disqualified:

In addition, interactive media design products hosted on free servers (such as Geocities) are ineligible. This list is non-exclusive and we reserve the right to disqualify any entry for any reason.

Protection of Intellectual Property

By submitting your project, you are attesting that you have the necessary authorization to use the images, audio, text and other content contained therein. DO NOT enter your product if you are in violation, or uncertain of your rights to, any copyrights, patents, trademarks or other intellectual property.

International Participation and Languages

EGIN (European Grafic and Mediaindustry Netwrok) and SIMD (Swiss Interactive Media Design) the governing body of the «European Interactive Media Design Award for young talents» competition, is responsible for providing the judges who evaluate «European Interactive Media Design Award for young talents» entries. Currently, we accept nominations for interactive Media Design products in all languages. If the key parts of your project are not in english, but important to understand the concept and the idea, please make sure, that a translation into english will be also delivered. If we are unable to judge your entry due to a language barrier – we will refund your entry fee(s).
NOTE: All awards and communications from us will always be in English, regardless of the entry’s country of origin or language on the website.

Award Categories

There are two categories: study projects and business applications.
The same product can only be nominated in one category.
EGIN and SIMD, the governing body of the competition, reserve the right to add or eliminate special award categories at any time.
EGIN and SIMD, the governing body of the competition, reserves the right to re-categorize or reject entries that clearly have no association with the category under which the entry was submitted.

Winning an Award

A shortlist of the nominees will be announced by October 1st.
The nominees will be invited to the Swiss Interactive Media Design Day in St.Gallen, November 11th 2016.
The award winners will be announced at the Swiss Interactive Media Design Day in St.Gallen, November 11th.
Not all submissions win an award. Interactive media design products that don’t win an award or are disqualified will receive an e-mail notification of this result. The manner and details of announcing award winners is strictly within the discretion of EGIN and SIMD. Persons entering the competition understand that all awards may not be given or publicized in the same manner.
Entrants in the «European Interactive Media Design Awards for young talents» competition agree to have their digital product, website name, URL, screenshot and other winning product information listed on the EGIN and SIMD website.

Judging Process

Entrants will receive a results notification from our judges after the shortlist is announced.
All decisions by our judges are final; they cannot be appealed.

Entry Fees

In order to cover our operating and marketing expenses and discourage frivolous entries, there is a required entry fee per project of 50 EURO.
Entry fees are nonrefundable, except when a language barrier prevents us from judging your project.
A nomination is considered entered once your completed registration form and payment are received by us. You will receive a confirmation e-mail once we receive your entry.

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The «European Interactive Media Design Award for young talents» is judged in two different categories: study projects and business applications.

With the application, there must be subscribed a letter of committement/compliance, which ensures that the delivered materials and datas are completely personally created by you and are not currumpting any copyrights.

Judging Guidelines

Our Guiding Principles

The judging process for the «European Interactive Media Design Awards for young talents» competition is taken very seriously by us. We select individuals to serve as judges who have distinguished themselves in their field and who demonstrate exceptional leadership ability and vision. We hold our judges to the highest standards of fairness, accuracy and integrity. The entire judging process adheres firmly to these guiding principles.

Equal Treatment of All Entries

We believe the Internet is one of the world’s greatest equalizers and unifying forces. It allows for people all over the world to compete in the same arena, providing equal access to information and global markets. «European Interactive Media Design Awards for young talents» judges evaluate every entry with a discerning eye towards project scope and strategic goals. An interactive media design product is not less worthy than its peer merely because it is smaller. We recognize that a young freelancer can create a product as impressive as a team in a Fortune 500 company. A professional execution under a limited budget is more worthy than a mediocre execution for a well-funded initiative.

Ensuring Impartiality

We make all efforts to avoid conflicts of interest in the judging process (such as inadvertently assigning a judge to evaluate an entry with which he/she is associated). At least three judges are assigned to each entry at random from within the pool of judges whose expertise is relevant. All judges are screened before being assigned an entry. All judges are bound by a code of ethics to uphold our guiding principles and recuse themselves from judging an entry that may present a conflict of interest.

Our Judges

All of our judges are distinguished professionals. Our judges are leaders in interactive media design, interaction design, web design, advertising, public relations, publishing, news and other industries. We select judges who we believe will uphold our guiding principles and for their expertise and knowledge. All decisions of the judges are final; judges’ decisions cannot be discussed.

Our Judging System

In evaluating interactive media design products our judges utilize a proprietary system. It is a comprehensive, points-based scoring system which allows each entry to receive a maximum of 100 points. By adhering to the specific guidelines and criteria of this system our judges are able to maintain the highest degree of fairness, accuracy and integrity; competently and effectively evaluate entries; and, deliver clear results.
Each interactive media design product is reviewed by at least three judges. After each judge has finished evaluating an entry, we automatically eliminates the lowest of the three scores, and computes the average of the two higher scores to determine the judges’ overall score.

Shortlist

Interactive media design products receiving an overall score of 80-100 points appear on the shortlist and will be invited for the award ceremony
Gold, silver and bronze medals
Those interactive media design product of the shortlist with the highest ranking will be nominated for gold, silver and bronze medails in the award ceremony.
At the award ceremony there will be announced 1 gold medail winner, 2 silver medail winners and 3 bronze medail winners in each category.

Judging criteria

Our judges evaluate interactive media design projects based on four criteria: Design, Concept, Usability and Innovation. To win an «European Interactive Media Design Awards» for young talents award, your product must excel in each criterion, rise above your competitors' products and deserve to be a top choice for your target market.
Our judges love new adventures. They love exploring interactive media design products and are always on the hunt for jaw-dropping perfection. Astonish us with your talent, creativity, innovation, attention to detail and overall professionalism. Our judges are easily wooed by products that excel in the criteria below.

Design (25 points)
The design, or appearance, of a product is clearly important in establishing its appeal. We recognize that a well-conceived, well-developed design that serves the purpose of the product and stays on message requires talent and ability. The product use of color, space, graphics and layout should relay a consistent theme and offer visitors a sense of comfort and ease-of-use. Effective use of professional photography and video, strategically developed color palettes and appropriate use of typography are key elements of a great design implementation. A great design should not come at the expense of excessive download time. Design doesn’t have to be elaborate or «busy»; minimalist designs can sometimes be very appropriate and effective.

Concept (25 points)
An interactive media design product rich in graphic design is of little value if its concept is weak, boring and useless. Concept is more than just text; it includes the products, services, audio, video, animation and other information, links and tools. The best interactive media design products present content in an appealing and engaging way and show clear relevance to their target audience.

Usability (25 points)
An interactive media design product worthy of recognition provides the user with the features and functionality necessary to accomplish tasks and a design quality that affords stature and professionalism to the enterprise. Usability is defined as the way this design assists the user in finding key information and accomplishing intended tasks, the way these features are architected in order to make the product use intuitive and forgiving of user mistakes.

Innovation (25 points)
Is it new? Is it unexpected? Does it open new ways of seeing something? Does it have an added value? Does it speak to me? These are the questions your interactive media design product has to answer. The biggest achievement of your project is to stay in people’s mind, make people think and talk about it – because your project surprises and convices at the same time.